Greenville, South Carolina
I’m Eric Boettner. My career has spanned sales leadership, operations, business development, communications, and nonprofit leadership across Fortune 100, high-growth, entrepreneurial, and mission-driven organizations. I’ve led teams of 450+ employees, directed $50M+ multi-state operations, and built systems supporting thousands of frontline employees.
Today I serve as Vice President of Operations and Advancement at Lily Pad, where I help lead operations, fundraising, partnerships, and organizational growth. I also lead digital strategy for The Baker’s Table and continue building Built Through Clarity, my work on leadership and organizational health.
My career began in sponsorship and field sales, then progressed through frontline leadership, compensation, sales execution, enterprise communications, national enablement, multi-state operations, business development, and nonprofit leadership.
Along the way, I have worked at both frontline and executive levels, building systems that connect strategy to what people actually do every day.
I believe leadership is stewardship. The goal is not to become indispensable, but to leave people, teams, and organizations more capable than you found them.
My Christian faith shapes how I understand leadership, family, service, and the dignity of every person. I believe conviction should be expressed with humility, consistency, and care for others.
A few numbers that reflect the scope of the teams, systems, and operations I’ve helped lead.
I help lead operations, advancement, fundraising, partnerships, and organizational growth for a nonprofit creating trauma-informed spaces for children experiencing foster care and victims of violence, abuse, and trauma.
Learn about Lily PadAlongside my wife, Kendra, I manage the technical infrastructure, search strategy, and digital growth behind The Baker’s Table, a from-scratch baking website built around practical recipes, family, and hospitality.
Visit The Baker’s TableMy career has moved from sponsorship and frontline sales into enterprise communications, national sales enablement, multi-state operations, business development, entrepreneurship, and nonprofit leadership. Across each role, the work has centered on aligning people, systems, and execution around what matters most.
Lead operations, advancement, fundraising, partnerships, systems, and organizational growth for a nonprofit serving children experiencing foster care and victims of violence, abuse, and trauma.
Alongside my wife, Kendra, manage the technical infrastructure, search strategy, and digital growth behind our family-centered, from-scratch baking website.
Led GTM strategy, sales enablement, and revenue operations for a custom B2B software and AI firm. Built sales processes, onboarding, Salesforce dashboards, and coaching systems while carrying both personal and team quota responsibility.
Progressed through mobile operations, sales leadership, and Director of Stores roles. Led a $50M+ multi-state business across 61 locations and 450+ employees while building sales enablement, onboarding, compensation, reporting, and coaching systems used at regional and national scale.
Advanced through frontline leadership, compensation, sales execution, communications, and program leadership roles. Supported large distributed workforces by translating executive priorities into training, reporting, communications, and operating practices that improved alignment and performance.
Activated a $6M NASCAR sponsorship with Joe Gibbs Racing, supporting promotions, events, customer engagement, and field execution that helped increase brand visibility and sales growth.
Earned a Bachelor of Science in Business Administration and Management from Clemson University.
Healthy organizations are intentionally built. Clarity is the integrating discipline that aligns Purpose, People, Process, and Performance.
Across corporate, entrepreneurial, and nonprofit settings, I kept seeing the same pattern: many organizational challenges eventually traced back to one of four connected parts of the system. Purpose sets direction. People carry the mission. Process makes good work repeatable. Performance creates learning. I came to see Clarity as the discipline that keeps all four aligned and understandable enough for people to act.
Built Through Clarity is the body of work I use to make that operating lens practical. The Built Through Clarity Framework connects Purpose, People, Process, and Performance through Clarity. The Organizational Health Assessment then helps leaders examine where the system is strong, where friction may be building, and where focused leadership attention could have the greatest value.
People should not have to decode what matters, who owns what, or what good looks like.
Strong leadership develops judgment, distributes capability, and reduces unhealthy dependence on one person.
Structure is useful when it makes good work easier, clearer, more reliable, and more scalable.
Measurement matters when it helps people understand reality, improve behavior, and make better decisions.
“For I am sure that neither death nor life, nor angels nor rulers, nor things present nor things to come, nor powers, nor height nor depth, nor anything else in all creation, will be able to separate us from the love of God in Christ Jesus our Lord.” Romans 8:38-39
If you’d like to connect, the easiest ways to reach me are by email or LinkedIn.
From the blog
Ideas on leadership, organizational health, and practical execution from Built Through Clarity.