Leadership
Clarity is an act of care.
People should not have to decode what matters, who owns what, or what good looks like.
Greenville, South Carolina
I build clarity, capability, and healthy organizations.
I’m Eric Boettner, a nonprofit, operations, advancement, and sales leader with 20+ years of experience building teams and systems that help organizations grow without losing sight of people or purpose.
Today I serve as Vice President of Operations and Advancement at Lily Pad and lead digital strategy for The Baker’s Table with my wife, Kendra. I’m also an advocate for children experiencing foster care, adoption, and other vulnerable circumstances, and proud to call South Carolina home.
Operations
Advancement
Sales Leadership
Organizational Health
Digital Strategy
About Me
A builder, operator, and leader across business and mission-driven work.
My experience spans nonprofit leadership, operations, advancement, sales, entrepreneurship, and digital strategy. Across each setting, my work has centered on making the important clear, developing people, building practical systems, and turning vision into execution.
My career has taken me through large corporate environments, frontline sales leadership, entrepreneurship and startup building, nonprofit leadership, fundraising, communications, and digital growth.
I believe leadership is stewardship. The goal is not to become indispensable, but to leave people, teams, and organizations more capable than you found them.
My Christian faith shapes how I understand leadership, family, service, and the dignity of every person. I believe conviction should be expressed with humility, consistency, and care for others.
How I think about leadership
Healthy organizations are intentionally built. Clarity is the integrating force that aligns purpose, people, process, and performance.
My operating lens
Purpose establishes direction. People carry the mission. Process makes good work repeatable. Performance creates learning. Clarity keeps the whole system aligned.
Purpose
People
Process
Performance
Clarity
What matters to me
Stewardship over status. Development over control.
People
Build capacity beyond yourself.
Strong leadership develops judgment, distributes capability, and reduces unhealthy dependence on one person.
Systems
Systems should serve people and mission.
Structure is useful when it makes good work easier, clearer, more reliable, and more scalable.
Performance
Metrics should create learning, not fear.
Measurement matters when it helps people understand reality, improve behavior, and make better decisions.
Experience by the Numbers
Built through scale, complexity, and execution.
A few numbers that reflect the scope of the teams, systems, and operations I’ve helped lead.
20+
years leading enablement, operations, and execution systems
450+
sellers led across 61 retail locations
4,000+
sellers supported through enablement systems across 700+ retail locations
$50M+
multi-state operations directed across go-to-market and labor strategy
What I do today
Operating where mission, people, growth, and execution meet.
Current role
Vice President of Operations and Advancement, Lily Pad
I help lead operations, advancement, fundraising, partnerships, and organizational growth for a nonprofit creating trauma-informed spaces for children experiencing foster care and victims of violence, abuse, and trauma.
Learn about Lily PadFamily business
Digital Strategy, The Baker’s Table
Alongside my wife, Kendra, I manage the technical infrastructure, search strategy, and digital growth behind The Baker’s Table, a from-scratch baking website built around practical recipes, family, and hospitality.
Visit The Baker’s TableExperience
More than two decades translating vision into execution.
My background spans enterprise communications, national sales systems, regional leadership, entrepreneurship, and nonprofit leadership. I’m most at home making complexity clearer and giving people the structure, coaching, and trust to do their best work.
Lily Pad
Operations, advancement, fundraising, partnerships, and scale
Building the infrastructure, resources, and operating discipline needed to expand a mission while protecting the dignity of the people it serves.
Spectrum
Sales systems, coaching, leadership, and regional performance
Designed nationwide retail sales processes and coaching frameworks, then led a region of roughly 450 sellers and helped move it from the lowest-performing region to number one through reporting, coaching, training, clarity, and disciplined systems.
AT&T
Large-scale communication and frontline alignment
Led communications serving approximately 40,000 call-center representatives, translating strategy into usable messages and helping leaders create understanding across a large frontline workforce.
Clemson University
Education
B.S. in Business Administration & Management, with an emphasis in New Venture Creation.
Organizations and projects
Places where I’m serving, building, and learning.
Nonprofit leadership
Lily Pad
A South Carolina nonprofit creating trauma-informed spaces for children experiencing foster care and victims of violence, abuse, and trauma.
Lily Pad - A Soft Place to LandFamily business
The Baker’s Table
A family-centered, from-scratch baking brand Kendra and I are building as entrepreneurs, with my focus on website, SEO, infrastructure, and digital growth.
The Baker’s TableBody of work
Leadership & Organizational Clarity
Developing a practical body of work around clarity, people development, healthy systems, leadership, and mission-centered execution.
Follow me on LinkedIn