Hi, I’m ERIC. I empower sales teams to WIN big & achieve impressive RESULTS.
👉 Servant Leader. Empowering People. Driving Results.
Sales Director | 20+ Yrs Leading Teams, Coaching to Performance, and Scaling Sales Ops | I Help Sales Teams Grow Faster Through a Process, People, and Performance Approach.
Driving & Equipping Sales Growth Through People, Process, & Performance-Driven Leadership
20+
Years Sales Leadership, Strategy, & Operations Experience
450+
Led a Diverse, Remote Team of 450+ Sellers and Managers
62%+
Drove Consistent Year-over-Year Growth in Mobile Sales Volume
79%+
Built Go-To-Market Strategy Resulting in Close Rate Growth
Driving Sales Through Coaching & Performance Management
Led a 450-person sales team across six states, driving execution through targeted coaching, development planning, and field enablement. Grew Mobile sales 62% YOY by aligning strategy with frontline performance.
Sales Enablement Program Development
Built and scaled onboarding and enablement programs for 700 locations nationwide. Reduced ramp time and boosted productivity through role-based training, behavioral coaching, and tools that improved field adoption.
Data-Driven Sales Operations and Forecasting
Developed forecasting models, dashboards, and KPI frameworks using Excel, Tableau, and BI tools. Enhanced pipeline visibility, quota accuracy, and decision-making for regional and executive leaders.
Cross-Functional Go-to-Market Execution
Led go-to-market (GTM) strategy development in collaboration with marketing, product, and finance. Drove territory planning, sales execution, and process alignment to accelerate growth across varied markets.
Enterprise-Level Change Management
Delivered enterprise-wide change initiatives including CRM optimization, comp plan redesign, and territory realignment. Drove cross-functional alignment and frontline readiness to ensure smooth adoption and measurable results.
More About Me
I’m a sales executive, tech enthusiast, BBQ lover with 20 years of experience in driving growth, building rockstar teams, & lighting up the room through a servant leadership mindset.
I’m blessed to be a husband to Kendra and a dad to three awesome kids.
I’m active at my church, and when I’m not building sales strategies, I’m probably experimenting with a new BBQ rub or chasing my kids around the backyard. My faith grounds me. My family fuels me. And yes, I’m still that Clemson Tiger who bleeds orange.
Here is My Story
From activating NASCAR sponsorships to leading 450+ employees across six states, my career has spanned industries and challenges; but one thing has remained the same: I build sales systems and processes that help people perform at their best. Whether designing national enablement programs or building forecasting dashboards, I thrive at the intersection of strategy, execution, and team development.
My passion? Equipping sales teams to scale smarter through structure, coaching, and clarity. I’ve led large teams and driven significant growth by focusing not just on results, but on the behaviors that create them. I build onboarding, training, and GTM strategies that work in the real world, because I’ve been in the field and I know what it takes to get buy-in, build trust, and move the needle.
I love simplifying the complex, turning data into insight, and aligning strategy with execution. I’ve launched high-impact initiatives, optimized CRMs, rolled out compensation plans, and created dashboards that actually drive decisions. But at the core, what drives me is coaching people to grow, succeed, and lead.
