Greenville, South Carolina

I build clarity, capability, and healthy organizations.

I’m Eric Boettner, a nonprofit, operations, advancement, and sales leader with more than 20 years of experience building teams, systems, and organizations that can grow without losing sight of people or purpose.

Today I serve as Vice President of Operations and Advancement at Lily Pad and lead website and digital strategy for The Baker’s Table alongside my wife, Kendra. I’m also an advocate for children experiencing foster care, adoption, and other vulnerable circumstances, and I’m proud to call South Carolina home.

Operations Advancement Sales Leadership Organizational Health Digital Strategy

A builder, operator, and leader across business and mission-driven work.

I’m a Greenville, South Carolina-based nonprofit, operations, advancement, and sales leader with more than 20 years of experience building teams and scalable systems. I serve as Vice President of Operations and Advancement at Lily Pad - A Soft Place to Land and manage website and digital strategy for The Baker’s Table alongside my wife, Kendra.

My career has taken me through large corporate environments, frontline sales leadership, startup building, nonprofit leadership, fundraising, communications, and digital growth. Across each setting, the work has been consistent: make the important clear, develop people, build practical systems, and turn vision into execution.

I believe leadership is stewardship. The goal is not to become indispensable, but to leave people, teams, and organizations more capable than you found them.

My Christian faith shapes how I understand leadership, family, service, and the dignity of every person. I’m a Reformed Baptist and a conservative, and I believe conviction should be expressed with humility, consistency, and care for others.

My wife Kendra, our three children, and me

Built through scale, complexity, and execution.

A few numbers that reflect the scope of the teams, systems, and operations I’ve helped lead.

20+ years leading enablement, operations, and execution systems
450+ sellers led across 61 retail locations
4,000+ sellers supported through enablement systems across 700+ retail locations
$50M+ multi-state operations directed across go-to-market and labor strategy

Operating where mission, people, growth, and execution meet.

Current role

Vice President of Operations and Advancement, Lily Pad

I help lead operations, advancement, fundraising, partnerships, systems, and organizational growth for a nonprofit creating trauma-informed spaces for children experiencing foster care and victims of violence, abuse, and trauma.

Learn about Lily Pad
Family business

Digital Strategy, The Baker’s Table

Alongside my wife, Kendra, I manage the technical infrastructure, search strategy, and digital growth behind The Baker’s Table, a from-scratch baking website built around practical recipes, family, and hospitality.

Visit The Baker’s Table

More than two decades translating vision into execution.

My background spans enterprise communications, national sales systems, regional sales leadership, entrepreneurial work, and nonprofit leadership. I’m most at home where complexity needs to become understandable and where people need the structure, coaching, and trust to do their best work.

Lily Pad
Operations, advancement, fundraising, partnerships, and scale

Building the infrastructure, resources, and operating discipline needed to expand a mission while protecting the dignity of the people it serves.

Spectrum
Sales systems, coaching, leadership, and regional performance

Designed nationwide retail sales processes and coaching frameworks, then led a region of roughly 450 sellers and helped move it from the lowest-performing region to number one through reporting, coaching, training, clarity, and disciplined systems.

AT&T
Large-scale communication and frontline alignment

Led communications serving approximately 40,000 call-center representatives, translating strategy into usable messages and helping leaders create understanding across a large frontline workforce.

Clemson University
Education

Clemson University alumnus.

Healthy organizations are intentionally built. Clarity is the integrating force that aligns purpose, people, process, and performance.
My operating lens
Purpose
People
Process
Performance
Clarity
Purpose establishes direction. People carry the mission. Process makes good work repeatable. Performance creates learning. Clarity keeps the whole system aligned.

Stewardship over status. Development over control.

Leadership

Clarity is an act of care.

People should not have to decode what matters, who owns what, or what good looks like.

People

Build capacity beyond yourself.

Strong leadership develops judgment, distributes capability, and reduces unhealthy dependence on one person.

Systems

Systems should serve people and mission.

Structure is useful when it makes good work easier, clearer, more reliable, and more scalable.

Performance

Metrics should create learning, not fear.

Measurement matters when it helps people understand reality, improve behavior, and make better decisions.

Places where I’m building, serving, and learning.

Nonprofit leadership

Lily Pad

Vice President of Operations and Advancement, helping scale operations, funding, partnerships, and organizational capacity.

Lily Pad - A Soft Place to Land
Family business

The Baker’s Table

Website, SEO, infrastructure, and digital growth for a family-centered from-scratch baking brand.

The Baker’s Table
Body of work

Organizational Health

Developing a practical body of work around clarity, organizational health, people development, operating systems, and mission-centered leadership.

Let’s connect.

If you’d like to connect, the easiest ways to reach me are by email or LinkedIn.

“For I am sure that neither death nor life, nor angels nor rulers, nor things present nor things to come, nor powers, nor height nor depth, nor anything else in all creation, will be able to separate us from the love of God in Christ Jesus our Lord.” Romans 8:38-39